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Highstreet.io for Retailers

When it comes to advertising your products online, Retailers have unique demands. With so many SKUs in your catalog it can be challenging to maintain complete and up-to-date product data optimized for all your online marketing channels.

How it Works

Provide Us With Your Feeds

Select Shopping Channels

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Review Your Optimized Product Data Feed/API

It’s really that easy! Keep reading for more info

1. Provide Us With Your Feeds

We take your feeds in any format that you choose, whether provided by the major eCommerce platforms or any ad hoc format of your choice.

We generally use FTP, SFTP, HTTP(S) protocols for feed import but can support other protocols as required.

If needed, we can even generate the feeds remotely by harvesting your eCommerce site

2. Select Shopping Channels

We connect to any product feed based channel or service including:

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Google Merchant Center

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Marketplaces

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Affiliate Networks

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Comparison Shopping Networks

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Retargeting Services

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Mobile Apps

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Review Services

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Competitive Intelligence Services

Channels supported

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Reduced Feed Management Costs

3. Review Your Optimized Product Data Feed/API

We customize feeds and/or APIs specific to your needs and deliver your product data to marketing/sales channels around the world. The most up-to-date data requirements for each channel are constantly monitored and optimized to maximize the ROI of your campaigns.

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Monitor the performance of each product listing on each feed/API

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Concentrate resources on high performing products to maximize ROI

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Merchandise at the feed level through brand, product and price filters

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Add promotions, discounts, sales based on flexible selection criteria

Highstreet.io services

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Product Feed Management

  • Adaptive Performance Feeds: Creation & Management
  • Local Inventory Feeds: Creation & Management
  • Color Customization & Management (Google standards)
  • Promotion Driven Feeds
  • Shopping Channel Feed Consulting
  • Google Merchant Center (GMC) Promotion Management
  • Dedicated Product Feed Consultant
  • Google Merchant Center (GMC) ongoing management of disapprovals

Product Feed Production

  • Real-Time Product Feed Statistics
  • Brand Name Standardization (multiple names to one)
  • Promotion Driven Feeds (mark products as part of a promotion)
  • Real-Time Feed Synchronization
  • Multilingual Keyword Mapping
  • API Integration with Shopping Channels
  • Advanced Web Scraping Technology
  • Split & Merge Variants of product data
  • Generation of Unique Ids
  • Generation of Category Ids
  • Feed Merges (dynamic feeds + master feeds)

Marketplace Synchronization

  • Product Listing in Marketplaces
  • Product Data Configuration & Management
  • Order Management & Synchronization
  • Inventory Synchronization
  • Product Data Consulting
  • 24 hour turnaround for support

Click now to get in touch and find out how we can improve your product visibility