Product Feed Management

Get Your Products in Front of More Qualified Buyers
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Highstreet.io takes the hassle out of product feed management to make it easy to get your product data in front of more motivated shoppers.  Syndicate your products across the web and drive traffic back to your site for increased sales.  Multi-language support means you can maximize your product visibility across geographic markets.

Don't want to deal with product & store feed technical details across shopping channels?

No time to optimize your product feed speed, channel & campaign performance?

Need help scaling your shopping campaigns in multiple countries, languages and currencies?

What Our Customers Are Saying

“Our main concern was with finding a reliable solution and, together with accuracy of delivery, that’s exactly what Highstreet.io provided. I would consider Highstreet.io an excellent feed management solution for online retailers short on time or technical competence.”

— Stefano Susi
DIFFUSIONE TESSILE, Head of Business Intelligence

“We were facing two main challenges. The first was to reduce the resources we needed to devote to feed management in order to ramp up our digital marketing activities and the second was to improve the quality of our feeds to increase campaign performance. By leveraging Highstreet.io’s feed management expertise we were able to achieve both.”

— Nicola Antonelli
Web Project Manager, LUISAVIAROMA

“Highstreet.io’s ability to produce high quality feeds very quickly and at a low cost has allowed us to accelerate the implementation of our marketing strategies.”

— Fabrice Druelle
Head of Ecommerce, ANTLER

“When we source these types of services, we look for providers that can fill the role of partner. Together with the obvious capabilities of the platform, Highstreet.io also offered a high level of data consultancy that is definitely an added value.”

— Enzo Panetta
Head of Digital Marketing and Innovation, UNIEURO

“After working with Highstreet.io for only 2 months it became evident they were a true strategic partner, coming to the table with more than a product, but actual solutions on how to further customize our feeds for Google Shopping.”

— Karla Correa
Director of Digital Acquisitions, MODA OPERANDI

“Excellent service and technical/digital expertise. Thanks to Highstreet.io we executed a real Omnichannel strategy. They were able to optimize our shopping feed for Google and Bing and help us implement Google LIAs. We’re in the process of updating GMB and Facebook locations automatically with the help of Highstreet.io.”

— Anna Gnali
Digital Marketing Manager - Timberland EMEA

How It Works

1. Generation

We take the standard output product feed from any ecommerce platform or we can automatically generate high quality product data feeds using Kipcast’s proprietary, patent-pending web extraction technology.  

2. Configuration

Our product listing feeds are configured & optimized for delivery to your choice of online shopping channel.  Ensure quality and accuracy of your data at all times with our automatic or scheduled updates specific to your destination.

3. Distribution

Automated distribution of your product data to myriad online marketing channels ensuring maximum visibility for your products: Affiliate Networks, Marketplaces, Comparison Shopping Engines, Remarketing/Retargeting

Our Process

Step 1

Identify Data Sources & Audit Client Product Data

We take your existing master feed or feeds in any format that you have. We can also connect directly to major eCommerce platforms or any ad hoc format of your choice.

Services Include:

Standard download over the URL, Standard upload over the URL, APIs. (Open APIs or Google Content APIs), FTP / SFTP uploads & FTP / SFTP downloads

Step 2

Product Data Enhancements for Complete Feeds

Highstreet.io pulls your product data from multiple locations, formats it and creates master feeds that can be used as the basis for creating your channel specific feeds. A robust master feed with all of your data in the right format can take your merchandising and performance to the next level.

Services Include:

Dedicated Product Feed Consultant, Advanced Website Scraping Technology, Generation of Unique Ids, Feed Merges (dynamic feeds + master feeds) & Split/Merge Variants of product data

Step 3

Channel Partner Selection, Optimization & Monitoring for Accuracy

Unsure which digital marketing channels to distribute your products on? Once you choose your channels how can you ensure your products will be optimized for that channel’s requirements AND if product data changes, your feeds are up-to-date?

Services Include:

Shopping Channel Feed Consulting, Multilingual Keyword Mapping, Real-Time Product Feed Reporting, API Integration with Shopping Channels & Real-Time Feed Synchronization

Step 4

Campaign Feed Optimization with Advanced Features

Once your feeds are optimized for each channel and the data complete and accurate, what else is left to do? If you are ready to take your campaigns to the next level our campaign optimization services can target your KPIs and optimize our feeds accordingly.

Services Include:

Adaptive Performance Feeds: Creation & Management, Local Inventory Feeds: Creation & Management, Color Customization & Management (Google standards), Google Merchant Center (GMC) Promotion Management & Promotion Driven Feeds

 

Elite Customer Service

Too many agency/customer relationships are comprised because of miscommunication and mismatched expectations. At Highstreet.io customer referrals and retention are the key to our success.

We deliver exceptional customer service in 3 important steps:

1. Provide “Real-Time” Consulting Services

During our project kick-off, Highstreet.io pairs each client with an expert product feed consultant who translates our client needs and business urgency into an immediate project plan. This sense of urgency is carried throughout the project. Everyone is on the same page. No time is wasted.

2. Act with care

Client information and priorities are treated with the same sense of responsibility as our own. Confidential information, client discussions and business priorities are taken very seriously.

3. Deliver Value

Our opinion on how to improve our client’s ROI is always communicated. We’re not shy to take a step back and tweak your solution if it means a better result. That’s what partners do.

Get in Touch With Us

Italy

Canada

Via Spagnole, 2/B
37015 Domegliara

3080 Yonge St., Suite 6060
Toronto, Ont. Canada M4N 3N1

+39 045 966 6370
+39 045 966 6372

+1 416 268 0226

 

Get in Touch With Us

Italy

Via Spagnole, 2/B
37015 Domegliara

+39 045 966 6370
+39 045 966 6372

Canada

3080 Yonge St., Suite 6060
Toronto, Ont. Canada M4N 3N1

+1 416 268 0226