Product Feed Management

Get Your Products in Front of More Qualified Buyers

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What is Product Feed Management?

Product Feed Management relates to pulling the product data from an eCommerce catalog and connecting it to shopping channels in order to market the products online.

There are two types of feeds to manage and optimize:

Master Feed & Channel Feeds

Highstreet.io takes the hassle out of data feed management with our managed service that handles the optimization, synchronization and approvals of your products across all of your shopping channels.

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Don't want to deal with product & store feed technical details across shopping channels?

FIND OUT ABOUT OUR MANAGED SERVICE

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No time to optimize your product feed speed, channel & campaign performance?

LEARN ABOUT REAL-TIME SYNCHRONIZATION

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Need help scaling your shopping campaigns in multiple countries, languages and currencies?

CONNECT WITH A GLOBAL PRODUCT LISTING EXPERT

What Our Customers Are Saying

Our goal was to increase our omnichannel footprint by embracing new digital sales channels such as marketplaces and we needed an experienced partner to help us with marketplace integration. Highstreet.io listened attentively and worked hard to meet our business requirements. A proactive chemistry developed between our respective technical teams which led to results we are very happy with. I would definitely recommend Highstreet.io to anyone facing similar challenges.

— Flavio Fiorio

Executive VP IT & Web - THE VITEC GROUP

“Excellent service and technical/digital expertise. Thanks to Highstreet.io we executed a real Omnichannel strategy. They were able to optimize our shopping feed for Google and Bing and help us implement Google LIAs. We’re in the process of updating GMB and Facebook locations automatically with the help of Highstreet.io.”

— Anna Gnali

Digital Marketing Manager - TIMBERLAND EMEA

“After working with Highstreet.io for only 2 months it became evident they were a true strategic partner, coming to the table with more than a product, but actual solutions on how to further customize our feeds for Google Shopping.”

— Karla Correa

Director of Digital Acquisitions, MODA OPERANDI

We are now able to relate products to out of stock results, customize search results depending on what customer was searching for, change the sort order and access quality analytics to understand what people were looking for on their website. The decision to integrate Algolia with Magento, using Highstreet.io, was an easy one.

— Jay Chinthrajah

V.P. of Engineering - M.M. LAFLEUR

“When we source these types of services, we look for providers that can fill the role of partner. Together with the obvious capabilities of the platform, Highstreet.io also offered a high level of data consultancy that is definitely an added value.”

— Enzo Panetta

Head of Digital Marketing and Innovation, UNIEURO

“We were facing two main challenges. The first was to reduce the resources we needed to devote to feed management in order to ramp up our digital marketing activities and the second was to improve the quality of our feeds to increase campaign performance. By leveraging Highstreet.io’s feed management expertise we were able to achieve both.”

— Nicola Antonelli

Web Project Manager, LUISAVIAROMA

“Our main concern was with finding a reliable solution and, together with accuracy of delivery, that’s exactly what Highstreet.io provided. I would consider Highstreet.io an excellent feed management solution for online retailers short on time or technical competence.”

— Stefano Susi

Head of Business Intelligence - DIFFUSIONE TESSILE

How it Works

Managing & optimizing product data can be a full time job. It includes ongoing activities like:

• image optimization for specific channels

• standardizing color naming conventions

• re-structuring product titles & description

• creating rules so the proper currency, language and URLs display for the country you're marketing to

Managing & optimizing product data can be a full time job. It includes ongoing activities like:

• image optimization for specific channels

• standardizing color naming conventions

• re-structuring product titles & description

• creating rules so the proper currency, language and URLs display for the country you're marketing to

Shopping Channels

Each shopping channel (marketing platform) has different technical requirements. We transform your product data to get your campaigns maximum exposure and conversions. To achieve this level of optimization we work as an extension of your team to get on conference calls, talk to channel partners and do what it takes to fix challenges before they affect your bottom line.

Generation

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We take the standard output product feed from any ecommerce platform or we can automatically generate high-quality product data feeds using Kipcast’s proprietary, patent-pending web extraction technology.

FIND OUT HOW OUR PLATFORM WORKS

Configuration

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Our product listing feeds are configured & optimized for delivery to your choice of online shopping channel. Ensure quality and accuracy of your data with our automatic or scheduled updates.

TALK TO A PRODUCT FEED CONSULTANT

Distribution

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Automated distribution of your product data ensuring maximum visibility for your products on Affiliate Networks, Marketplaces, Comparison Shopping Engines, Remarketing/Retargeting

REVIEW ALL OF OUR PRODUCT LISTING CHANNELS

FIND OUT HOW OUR PRODUCT FEED PLATFORM WORKS

TALK TO A PRODUCT FEED CONSULTANT

REVIEW ALL OF OUR PRODUCT LISTING CHANNELS

Our Process

Step 1

Identify Data Sources & Audit Client Product Data

We take your existing master feed or feeds in any format that you have. We can also connect directly to major eCommerce platforms or any ad hoc format of your choice.

Services Include:

Standard download over the URL, Standard upload over the URL, APIs. (Open APIs or Google Content APIs), FTP / SFTP uploads & FTP / SFTP downloads

Step 2

Product Data Enhancements for Complete Feeds

Highstreet.io pulls your product data from multiple locations, formats it and creates master feeds that can be used as the basis for creating your channel-specific feeds. A robust master feed with all of your data in the right format can take your merchandising and performance to the next level.

Services Include:

Dedicated Product Feed Consultant, Advanced Website Scraping Technology, Generation of Unique Ids, Feed Merges (dynamic feeds + master feeds) & Split/Merge Variants of product data

Step 3

Channel Partner Selection, Optimization & Monitoring for Accuracy

Unsure which digital marketing channels to distribute your products on? Once you choose your channels how can you ensure your products will be optimized for that channel’s requirements AND if product data changes, your feeds are up-to-date?

Services Include:

Shopping Channel Feed Consulting, Multilingual Keyword Mapping, Real-Time Product Feed Reporting, API Integration with Shopping Channels & Real-Time Feed Synchronization

Step 4

Campaign Feed Optimization with Advanced Features

Once your feeds are optimized for each channel and the data complete and accurate, what else is left to do? If you are ready to take your campaigns to the next level our campaign optimization services can target your KPIs and optimize our feeds accordingly.

Services Include:

Adaptive Performance Feeds: Creation & Management, Local Inventory Feeds: Creation & Management, Color Customization & Management (Google standards), Google Merchant Center (GMC) Promotion Management & Promotion Driven Feeds