What is Product Feed Management?
Product Feed Management relates to pulling the product data from an eCommerce catalog and connecting it to shopping channels in order to market the products online.
There are two types of feeds to manage and optimize:
Master Feed & Channel Feeds
Highstreet.io takes the hassle out of data feed management with our managed service that handles the optimization, synchronization and approvals of your products across all of your shopping channels.
Don't want to deal with product & store feed technical details across shopping channels?
No time to optimize your product feed speed, channel & campaign performance?
Need help scaling your shopping campaigns in multiple countries, languages and currencies?
What Our Customers Are Saying
How it Works
Managing & optimizing product data can be a full time job. It includes ongoing activities like:
• image optimization for specific channels
• standardizing color naming conventions
• re-structuring product titles & description
• creating rules so the proper currency, language and URLs display for the country you're marketing to


Managing & optimizing product data can be a full time job. It includes ongoing activities like:
• image optimization for specific channels
• standardizing color naming conventions
• re-structuring product titles & description
• creating rules so the proper currency, language and URLs display for the country you're marketing to

Shopping Channels
Each shopping channel (marketing platform) has different technical requirements. We transform your product data to get your campaigns maximum exposure and conversions. To achieve this level of optimization we work as an extension of your team to get on conference calls, talk to channel partners and do what it takes to fix challenges before they affect your bottom line.
Generation
We take the standard output product feed from any ecommerce platform or we can automatically generate high-quality product data feeds using Kipcast’s proprietary, patent-pending web extraction technology.
Configuration
Our product listing feeds are configured & optimized for delivery to your choice of online shopping channel. Ensure quality and accuracy of your data with our automatic or scheduled updates.
Distribution
Automated distribution of your product data ensuring maximum visibility for your products on Affiliate Networks, Marketplaces, Comparison Shopping Engines, Remarketing/Retargeting
Our Process
Elite Customer Service
“Real-Time” Consulting Services
During our project kick-off, Highstreet.io pairs each client with an expert product feed consultant who translates our client needs and business urgency into an immediate project plan.
Act With Care
Client information and priorities are treated with the same sense of responsibility as our own. Confidential information and client discussions are taken very seriously.
Deliver Value
Our opinion on how to improve our client’s ROI is always communicated. We’re not shy to take a step back and tweak your solution if it means a better result. That’s what partners do.
Get in Touch With Us
Canada
Italy
11 King St. W, Suite 700
Toronto, ON, M5H 4C7
Toronto, ON, M5H 4C7
Via Spagnole, 2/B
37015 Domegliara
+1 416 268 0226
Get in Touch With Us
Italy
Via Spagnole, 2/B
37015 Domegliara
Canada
11 King St. W, Suite 700
Toronto, ON, M5H 4C7
Toronto, ON, M5H 4C7
+1 416 268 0226