Highstreet.io’s robust SaaS platform combined with our leading-edge managed services provides customers with a seamless way to manage and optimize their product data.
Using Our Platform:
Sell products on digital marketing channels or marketplaces
Maintain consistent product content everywhere
Create your own online marketplace
1. Share Product Content with Brands with Retailers
Synchronize content for all players in an eCommerce ecosystem.
Implement a Brand to Retail content flow
Use Delta feeds to support micro-synchronizations of brand content
Support taxonomy validation (both brand and retailer validations)
Enrich product information in transit from a Brand to Retail platform (categorization, markets or segmentations)
Connect one Brand’s data to many Retailers
Support a comprehensive content synchronization strategy for the entire eCommerce ecosystem.
Put together content from brands and from content repositories (such as Hubba, Icecat, Celum)
Use Delta feeds to support micro-synchronizations of brand and content repository content
Enrich product information while in transit from Brand to eCommerce eco-system
2. Transform an eCommerce System into a Marketplace
Synchronize a large number of sellers into a unified, central shop & bi-directionally connect moving product data from sellers to the central shop & order data from the central shop to the individual sellers.
3. Synchronize Products with Shopping Channels
Distribute complete and accurate product data from e-Commerce sites to shopping channels & maintain synchronized product data between eCommerce and marketing channels.
4. Synchronize Marketplaces with eCommerce or ERP
Simplify selling products on marketplaces & maintain synchronized product and order data improving the efficiency of eCommerce product handling and logistics.
How It Works
Flexible Product Data Editing & Customizations
Feed flexibility is integral to making constant tweaks to your campaign performance. Highstreet.io relies on powerful and flexible tools to transform your input data format into hundreds of output formats as specified by channel partners.
Our tools are based on two approaches:
Declarative approach: using a standardized language called Freemarker we’re able to optimize your product data quickly and easily
Scripting approach: applying Groovy scripting, a Java-like language, to simplify the data transformation configuration and minimize the time it takes to make complex product data transformations.
Note: Our platform’s online editors support coding both languages combining them with flexible input and output filtering rules.
Data Optimization for Marketing Channels using Lookup Tables and Mapping Customizations
Highstreet.io supports sophisticated mapping and classification operations for product data. Mapping tables are used to translate data, standardize categories and complete missing product fields. There are hundreds, if not thousands of mapping tables used across our platform by our customers.
Most common product data taxonomies and classification systems are:
We manage these classifications with our specific hierarchical mapping tool. To access the tool we start by selecting Classification and Taxonomy from the platform menu.
Once we select the product category from the menu we map it from the originating source to the destination source.
Search, Browse and Edit Product Data
Highstreet.io contains a scalable and configurable visualization tool to search and navigate product items from data sources. All product details available on Highstreet.io internal object model can be browsed.
Users have the option of selecting which columns to view. Search is structured based on data types of individual elements. All product data points are available on a detailed product viewer with the option of editing individual product data.
At the end of editing operations, users can continue data edits even with subsequent feed uploads forever or for a user configurable interval. Alternatively, changes persist until the next feed upload. A fully pictorial grid view is also available for visual oriented browsing operations.
Connectivity Capabilities of our Data Sources and Output Feeds
Highsteet.io flexible connectivity options allow you to: