Moda Operandi and Highstreet.io News Release

New York, N.Y.: In June 2016, Moda Operandi officially selected Highstreet.io’s real-time product feed management solution to update, configure and optimize their product feed data for all online shopping partners.

Results after 2 months
• Maximized visibility and targeting of Moda Operandi’s products across the web
• Optimized product feed data configured for high customer engagement

Moda Operandi found Highstreet.io through a recommendation from a digital marketing partner. Highstreet.io’s reputation for high-quality feeds, flexible data transformation, elite customer service and competitive pricing were determining factors in Moda Operandi’s decision. During the onboarding process Highstreet.io worked quickly and proactively with Moda Operandi’s agency and digital marketing partners to meet an aggressive go-live deadline. Because the process went so smoothly, they were able to go live earlier than expected to get their shopping campaigns running for a busy summer season.

Karla Correa, Director of Digital Acquisitions at Moda Operandi, stated, “After working with Highstreet.io for over two months it became evident they were a true strategic partner, coming to the table with more than a product, but actual solutions on how to further customize our feeds for Google Shopping.”


Giovanni Guardalben, CEO of Highstreet.io, noted, “We are very pleased to have been chosen by Moda Operandi. The flexibility of our platform stems from the need to cater to fashion clients and the complexity of their catalogs. We are proud to be working with one of the leading online fashion retailers.”

About Moda Operandi
Moda Operandi is a trusted fashion insider, offering unprecedented access to the runway for this season and next. In homage to the history of couturiers who showcased their creations in trunks to an elite clientele, Moda Operandi is the only online retailer to invite clients to PREORDER next season’s looks straight from the runway. And for those who can’t wait, they offer an expertly curated in-season BOUTIQUE.


About Highstreet.io

Highstreet.io is a full-service product feed management and marketplace synchronization platform developed by Kipcast srl. Highstreet.io helps clients maximize product visibility for their eCommerce clients by streamlining the syndication of product data to digital marketing channels and online marketplaces.