Find out how Google Local Inventory Ads (LIAs) work in 2019. These ads are a service from Google that allows merchants to promote products available for sale in-store and online. New Google LIA features have further improved a customer’s path to purchase journey, especially on mobile devices.
What do Google Local Inventory Ads (LIA) Look Like?
Once an LIA is clicked on in search the user is directed to a Google-hosted landing page for the local store selling the product. At a minimum, a shopper can view the in-store inventory, get store hours and find directions.
Store Page Additional Items;
- Google Shopping listing that includes the distance to a local store
- Store Landing Page for the product which could include:
- the language “in stock nearby at ” with the map embedded in the listing
- call button
- link to directions
- link to their website
- Local Store pages with a map and items that are available at that store
Google Local Inventory Ads (LIAs) are mobile-focused where the search experience is a clean and intuitive display of related products nearby with all the information the user needs to find what they are looking for in-store.
REI Local Inventory Ads Case Study Video
Find out how REI used Google Local Inventory ads to bring customers from outside to in-store.
What Countries Support Google Local Inventory (LIA) Ads?
Google Local Inventory ads are currently supported in Australia, Brazil, Canada, France, Germany, Japan, UK, and the US.
How do you Set-Up Google Local Inventory Ads?
Before you get started advertising your in-store products with Google LIAs you must have a Local Product Feed and a Local Inventory Product Feed.
How do you Create a Google Local Inventory Ad Product Feed?
Find out how to set-up a Google Local Inventory Products Feed properly. Go to our blog post on how to set-up your Google Local Inventory Ads (LIA) Product Feeds step-by-step and you’ll be able to start advertising your local store’s products online in no time.
In this post you will learn how to:
- Create a Local Products Feed
- Develop a Local Inventory Feed
- Where to Register and Submit Local Feeds
Are there Additional Ways to Advertise Local Store Products Online?
Easily create paid search text ads and dynamic store landing pages marketing your local store inventory to local audiences, wherever they are. Regardless of the country you’re in, advertise your products on Google with Click To Brick.
Local Inventory Ads Resources
- Sample of a Google Local Products Feed
- Google’s Local Products Feed Specification
- Data mapping across feeds
- Why Retailers should be using Real-time Local Inventory Marketing with RFID