by Highstreet.io | Mar 25, 2024 | Google
The most successful ads don’t feel like marketing. They’re so relevant to your interests and aspirations you welcome the value they provide. Unlike traditional banner ads and pop-ups that consumers might scroll past on a website, Google Ad campaigns have proven...
by Highstreet.io | Feb 28, 2024 | Integrations, Marketing Channels
Starting an eCommerce business used to mean dealing with a lot of overhead costs and responsibilities. Besides manufacturing products, you had to set up a warehouse to store your inventory. You’d need to buy trucks. Then you’d have to hire reliable staff to drive...
by Highstreet.io | Dec 20, 2023 | Google
Savvy shoppers are always keeping an eye out for their next purchase, whether it’s scrolling through social media or visiting their favorite online marketplaces. Growing your eCommerce requires being equally vigilant about all the most promising sales and marketing...
by Highstreet.io | Dec 6, 2023 | Trends & Insights
There’s a reason consumers pay attention when they see a social media post with the hashtag “trending.” No one wants to miss a popular video on TikTok. Everyone wants to see what others are saying about a hot topic in the news. If they’re in a shopping mood,...
by Highstreet.io | Nov 22, 2023 | Data Feeds, Uncategorized
Online shoppers might have seen an ad featuring your most popular products. They could have had friends and family specifically recommend one. There are also instances where consumers will search Google for one of the product categories you carry. Even then, however,...
by Highstreet.io | Nov 6, 2023 | Integrations
Every retailer renovates their stores occasionally, and they often go well beyond adding a fresh coat of paint. The layout of the aisles may get reconfigured for easier browsing. New displays and signage clarify where shoppers can find their favorite product...
by Highstreet.io | Oct 18, 2023 | Marketplaces
Years ago, one sure sign of a brand’s success was its products being featured on the shelves of an ever-growing number of retailers and department stores. Today, success is about finding a brand while browsing the online marketplace of your choice – and trusting that...
by Highstreet.io | Oct 4, 2023 | Data Feeds
As peak shopping periods like Black Friday get closer, there is no time to waste. This is the time you should start looking at your big-ticket items and consider how best to promote them. It’s when you develop ad campaigns with creative visuals that showcase your most...
by Highstreet.io | Aug 31, 2023 | Trends & Insights
We all know what to do when we see the long, thin box on the front of Google’s home page: enter a brand name or a product category to help its search engine take us on the next step of a shopping journey. As omnichannel marketing and selling become more sophisticated,...
by Highstreet.io | Aug 2, 2023 | Highstreet.io News
Even with an unlimited shopping budget, no one would order a complete wardrobe of luxury goods that they would have to wear for the rest of their lives. Styles change, personal preferences evolve and some clothing and accessories wear out and need to be replaced....