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Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.How Emotional Advertising can deliver better Marketing Results
A good ad will provide useful information. A better ad might make you think. The best ads, however, are so creative that they make you feel. Whether the sentiment is positive or negative, the most successful brands have recognized that emotional advertising can often...
SaaS Integration Platforms: A Primer For Growing Brands
When the most fashionable consumers go shopping, they’re not always looking at clothing and accessories in isolation. They’re thinking in terms of ensembles – whether a jacket will be long enough to match a pair of pants in their wardrobe, or whether some new earrings...
Why Google Shopping Local Inventory Ads are a Must-Do For Marketers
Setting the right marketing objectives is a critical part of positioning your company for success as a new year begins. Ideally, these should be SMART goals – those which are specific, measurable, achievable, relevant, and time-bound. In that sense, enhancing your...
How Highstreet.io Protects Users with Cognito MFA
The tools you use to manage your eCommerce business are as valuable as the keys to a flagship store. Those systems contain priceless information about your inventory, your orders, and your product feed that connect to online marketplaces and essential digital...
How Data Feed Management Enhances Your Digital Marketing Strategy
We all know the “e” in eCommerce stands for “electronic,” but the word “easy” would make sense too. It should be easy for consumers to find the products they covet. They also want an easy way to discover the best deals. For the brands, meanwhile, an easier approach to...
Google Product Categories: Here’s Why You Should Care
Google Product Categories: Here’s Why You Should Care In the ultra-competitive world of Google Shopping advertising, certain elements of your product data, like your Google Product Category taxonomy, can double or triple your return on ad spend. With Google Shopping...
6 Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday shopping season is pointing retailers toward another moment in the calendar year they need to consider as they plan their marketing strategy. It’s not an additional holiday....
Drive More Sales with Google Merchant Promotions
In the world of online shopping,the slightest promotional advantage can elevate your products. This edge becomes increasingly pivotal as Black Friday approaches with brands vying for the attention of bargain-hunting customers.If you’re looking for a way to distinguish...
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...
Awin Affiliate Program: Why eCommerce Brands Should Join
Most of us watch a cool TikTok or an inspiring YouTube video and give it a “like” or subscribe to the creator’s channel. Savvy online sellers have learned to use the Awin affiliate program to connect their brand to that kind of content to expand their global reach and...
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Italy
Via Spagnole, 2/B
37015 Domegliara, VR, Italy
Canada
Toronto, ON, M5H 4C7