Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
Black Friday Product Advertisers: How to Create Google Merchant Promotions
Black Friday is the perfect time of year to take advantage of Merchant Promotions in Google Merchant Center (GMC). Find out how to enhance your Product Listing Ads while shoppers are looking for deals! Before you keep reading this article first check if your country...
When do I use a Full-Service Product Data Management Platform?
Advertising products online seem straightforward. Simple enough at first...until you want to achieve more with your shopping campaigns. Find out the key factors to determine when you need to take the next step to a full-service data management feed platform. 1. You...
How to Create a Google Local Inventory Products Feed
Having challenges converting your customer’s online searches to in-store purchases? Find out how to set-up a Google Local Inventory Products Feed properly. By following these steps you’ll be able to start advertising your local store’s products online in no time. In...
How to Create an Instagram Product Feed
Instagram Shopping is changing the face of advertising. According to Instagram, they had 1 billion monthly active users in 2019. How can you as a retailer or agency start tagging your products with a well-constructed Instagram Product Feed to market to this audience?...
European Comparison Shopping Engines – A Quick Guide
Over the past decade, European Comparison Shopping Engines (CSE’s) have sprung up everywhere making it easy for shoppers to view a range of products from countless retailers all on one site. In addition to Google Shopping, E-commerce retailers have noticed that...
Google ends their support for existing Google built eCommerce platform imports with Magento, Prestashop and BigCommerce
Google is forever updating their processes and procedures and the latest update is affecting eCommerce advertisers around the world. On March 20th, 2018, Google will end their support for existing Google built eCommerce platform imports with BigCommerce, PrestaShop,...
GDPR: Important Facts to Know
Has your office been buzzing with talk about the new General Data Protection Regulation (GDPR)and the effect of this upcoming legislation on your business? Find out GDPR important facts, who it effects, what steps you need to take now to comply and what Highstreet.io...
Why Retailers should be using Real-time Local Inventory Marketing with RFID
Are you a retailer with one or multiple brick and mortar locations and an online store? How can you leverage the advertising tactics you’re using on the web to drive more customers in-store? The platforms and technology to deliver local ads are becoming necessary to...
How to sell more using Amazon Product Listing Keywords
How well do your products rank in customer searches? The trick to selling more on Amazon is to increase your product visibility. The first step is to optimize your keywords. Keyword selection is very important. In the following blog post, find tips on: How Amazon...
Enhanced Product Data Feed Solutions
How do Online Merchants compete to attract customers in 2017? Find out the latest online shopping statistics, how to use eCommerce product listing data to maximize campaign ROI and Highstreet.io's Enhanced Product Feed Solutions that leverage our product feed...
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Get in Touch With Us
Italy
Via Spagnole, 2/B
37015 Domegliara
+39 045 966 6370
+39 045 966 6372
Canada
Toronto, ON, M5H 4C7
+1 416 268 0226