Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
How Google Local Inventory Ads (LIA) Work
Find out how Google Local Inventory Ads (LIAs) work in 2019. These ads are a service from Google that allows merchants to promote products available for sale in-store and online. New Google LIA features have further improved a customer's path to purchase journey,...
2019 GMC Update: Google Shopping Ads Shipping Changes
In April 2019, Google Shopping clients were notified of shipping requirement changes for sellers in certain countries. As of July 31st, 2019 the countries listed in this blog post require shipping rates to be provided for their products in Google Shopping. Any missing...
How to Create a Snapchat Product Feed
When Snapchat introduced Shoppable Ads in the latter half of 2018, the “spidey senses” of brands and retailers everywhere tingled. Why the buzz? Because now there is a way to advertise your products to Snapchat’s massive 12-34 yr old audience around the world using a...
Google Shopping: Product pages cannot be crawled because of robots.txt restriction
Are you troubleshooting another product disapproval in Google Merchant Center (GMC)? If it says “Product pages cannot be crawled because of robots.txt restriction” you’ve come to the right place. Find out some of the most common reasons Google Shopping...
Partner Spotlight – How does Rakuten LinkShare work?
If you sell products online you’ve probably heard of Affiliate Marketing. The Rakuten Marketing Affiliate Network, previously Rakuten LinkShare, is a partner of Highstreet.io’s and many of our clients use this network to advertise their products. If you’re interested...
How to Create Google Merchant Promotions
Take advantage of Merchant Promotions in Google Merchant Center (GMC) regularly and especially on peak shopping days like Black Friday. Find out how to enhance your Product Listing Ads with our in-depth guide on how to create Google Merchant promotions. Before you...
When do I use a Full-Service Product Data Management Platform?
Advertising products online seem straightforward. Simple enough at first...until you want to achieve more with your shopping campaigns. Find out the key factors to determine when you need to take the next step to a full-service data management feed platform. 1. You...
European Comparison Shopping Engines – A Quick Guide
Over the past decade, European Comparison Shopping Engines (CSE’s) have sprung up everywhere making it easy for shoppers to view a range of products from countless retailers all on one site. In addition to Google Shopping, E-commerce retailers have noticed that...
Google ends their support for existing Google built eCommerce platform imports with Magento, Prestashop and BigCommerce
Google is forever updating their processes and procedures and the latest update is affecting eCommerce advertisers around the world. On March 20th, 2018, Google will end their support for existing Google built eCommerce platform imports with BigCommerce, PrestaShop,...
GDPR: Important Facts to Know
Has your office been buzzing with talk about the new General Data Protection Regulation (GDPR)and the effect of this upcoming legislation on your business? Find out GDPR important facts, who it effects, what steps you need to take now to comply and what Highstreet.io...
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Get in Touch With Us
Italy
Via Spagnole, 2/B
37015 Domegliara
+39 045 966 6370
+39 045 966 6372
Canada
Toronto, ON, M5H 4C7
+1 416 268 0226