Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
How to Create a Multi-Country & Multi-Language Product Feed Strategy
With your eCommerce storefront up and running, and your product feeds optimized for different marketing channels, you’re now ready to take the next step to compete in new markets around the world. Without a Multi-Country product feed strategy, you’re losing out on...
How To Set Up Your Instagram Shop & Connect Your eCommerce Products
Instagram’s newest eCommerce feature - Instagram Shop- makes it easier for customers to purchase products from your store. With more than 1 billion people using Instagram every month, you will want to take advantage of Instagram’s shoppable posts and stories - and get...
How to Onboard Multiple Online Marketplaces Effectively
When it comes to standing out in the eCommerce world, waiting too long to properly onboard with online marketplaces can quickly put you behind the competition and significantly hinder your business’s ability to scale. Integrating with multiple marketplaces can take...
Essential Product Feed Compliance & Optimization Techniques For Preventing Product Listing Disapprovals
eCommerce marketing channels are constantly evolving, which means that your product feeds need to be highly responsive and accurate to adhere to the ever-changing standards of different channels. Without proper validation, optimization, and compliance, you run the...
Interview | 5 Trends that will Change the eCommerce Sector in 2021
The main eCommerce trends of 2021 include social commerce, local inventory advertising, retargeting, vertical and niche marketplaces. This year’s word to watch for is “omnichannel” and the role of data quality is essential to optimize the customer experience both...
Interview | Performance eCommerce: How Kipcast Simplifies Data Management and Grows Online Business
During the COVID-19 pandemic, eCommerce purchases have increased significantly [in Italy]. Data from The eCommerce B2C Osservatorio of the School of Management Politecnico di Milano report shows a significant growth in online purchases by Italians in 2020: EUR 4.7...
Get Better Results From Your Facebook Shops Feed Using Enhanced Catalogs
In the highly competitive market of social commerce, defining your product catalogs with vague, scarce or inaccurate product information could be the reason your products are getting buried or lost, bringing your overall sales down with them. New, emerging solutions,...
Top Online Marketplace Sites for Ecommerce Fashion Merchants To Sell At Scale
2020 caused a huge shift for retail brands, especially fashion. This disruption left many sellers feeling overwhelmed when it comes to choosing the right marketplace to sell their products. Online marketplaces are important for an eCommerce brand, and picking the...
How to Sell More Using Amazon Product Listing Keywords
Choosing the wrong keywords for your products can be catastrophic to your product visibility on Amazon. This is why keyword selection is so important. If shoppers can't find your Amazon product listing keywords quickly and effectively the opportunity for a sale is...
Success Story | How The North Face Gained a Higher Average Order Value (AOV)
Like many brands and their agency partners, The North Face and PHD Media, continually strive to get a better ROI from their product listing campaigns. This goal may seem obvious but when it comes to adopting new approaches to optimizing performance, the truth is it’s...
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Canada
Italy
Toronto, ON, M5H 4C7
Via Spagnole, 2/B
37015 Domegliara, VR, Italy
Get in Touch With Us
Italy
Via Spagnole, 2/B
37015 Domegliara, VR, Italy
Canada
Toronto, ON, M5H 4C7