Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
Important GTIN & MPN Google Shopping Rule Changes
Google Shopping Updates to GTINs and MPNs In the world of Google Shopping campaigns, Missing GTINs and MPNs in your product feed can mean mass product disapprovals in your Google Merchant Center (GMC) account. As of September 30th, 2019 the rules for these Unique...
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Google Shopping Actions: What to Know in 2019
The Google Shopping Actions program has been around since 2018 but in 2019 how does it work and what can you expect as an advertiser and seller?Are you taking advantage of Amazon Prime for your business? Now there is a program with a similar idea but structured like a...
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How Google Local Inventory Ads (LIA) Work
Find out how Google Local Inventory Ads (LIAs) work in 2019. These ads are a service from Google that allows merchants to promote products available for sale in-store and online. New Google LIA features have further improved a customer's path to purchase journey,...
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2019 GMC Update: Google Shopping Ads Shipping Changes
In April 2019, Google Shopping clients were notified of shipping requirement changes for sellers in certain countries. As of July 31st, 2019 the countries listed in this blog post require shipping rates to be provided for their products in Google Shopping. Any missing...
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How to Create a Snapchat Product Feed
When Snapchat introduced Shoppable Ads in the latter half of 2018, the “spidey senses” of brands and retailers everywhere tingled. Why the buzz? Because now there is a way to advertise your products to Snapchat’s massive 12-34 yr old audience around the world using a...
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Google Shopping: Product pages cannot be crawled because of robots.txt restriction
Are you troubleshooting another product disapproval in Google Merchant Center (GMC)? If it says “Product pages cannot be crawled because of robots.txt restriction” you’ve come to the right place. Find out some of the most common reasons Google Shopping...
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Partner Spotlight – How does Rakuten LinkShare work?
If you sell products online you’ve probably heard of Affiliate Marketing. The Rakuten Marketing Affiliate Network, previously Rakuten LinkShare, is a partner of Highstreet.io’s and many of our clients use this network to advertise their products. If you’re interested...
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Black Friday Product Advertisers: How to Create Google Merchant Promotions
Black Friday is the perfect time of year to take advantage of Merchant Promotions in Google Merchant Center (GMC). Find out how to enhance your Product Listing Ads while shoppers are looking for deals! Before you keep reading this article first check if your country...
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When do I use a Full-Service Product Data Management Platform?
Advertising products online seem straightforward. Simple enough at first...until you want to achieve more with your shopping campaigns. Find out the key factors to determine when you need to take the next step to a full-service data management feed platform. 1. You...
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How to Create a Google Local Inventory Products Feed
Having challenges converting your customer’s online searches to in-store purchases? Find out how to set-up a Google Local Inventory Products Feed properly. By following these steps you’ll be able to start advertising your local store’s products online in no time. In...
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Get in Touch With Us
Italy
Via Spagnole, 2/B
37015 Domegliara
+39 045 966 6370
+39 045 966 6372
Canada
3080 Yonge St., Suite 6060
Toronto, Ont. Canada M4N 3N1
+1 416 268 0226