How to Create a Google Local Inventory Products Feed

By | Uncategorized | No Comments

Having challenges converting your customer’s online searches to in-store purchases? Find out how to set-up a Google Local Inventory Products Feed properly. By following these steps you’ll be able to start advertising your local store’s products online in no time.

In this post you will learn how to:

  • Create a Local Products Feed
  • Develop a Local Inventory Feed
  • Where to Register and Submit Local Feeds

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European Comparison Shopping Engines – a quick guide

By | Comparison Shopping Engines, European E-Commerce, Uncategorized | One Comment
Over the past decade, European Comparison Shopping Engines (CSE’s) have sprung up everywhere making it easy for shoppers to view a range of products from countless retailers all on one site.  In addition to Google Shopping, E-commerce retailers have noticed that specialized CSE’s can attract many shoppers. The most successful among them know the importance of listing their products to increase their brand’s reach and generate new sources of traffic. Read More

Google ends their support for existing Google built eCommerce platform imports with Magento, Prestashop and BigCommerce

By | Google Shopping, Uncategorized | No Comments

Google is forever updating their processes and procedures and the latest update is affecting eCommerce advertisers around the world. On March 20th, 2018, Google will end their support for existing Google built eCommerce platform imports with BigCommerce, PrestaShop, and Magento. For almost 3 years they have made it easy for e-tailers to import their product catalogs directly to Google Merchant Centre using these 3 platforms.

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Why Retailers should be using Real-time Local Inventory Marketing with RFID

By | Facebook Dynamic Ads for Retail, Google Local Inventory Ads, Google Shopping, Local Inventory Marketing | No Comments

Are you a retailer with one or multiple brick and mortar locations and an online store? How can you leverage the advertising tactics you’re using on the web to drive more customers in-store? The platforms and technology to deliver local ads are becoming necessary to drive online demand for in-store purchases. Companies like Macy’s, Argos, Pottery Barn, Target and many other retailers are reaping the benefits of Local Inventory Marketing and so can you!

Learn how to get in-store sales from local online ads by:

  • Synchronizing your inventory and product data in real-time with ad platforms
  • Tracking your in-store inventory to be used for online advertising
  • Targeting your customers online and sending them in-store

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