Blog
Keep up with your competitors by reading our blog focused on E-commerce and marketing insights, trends and important information.
How to Create an Instagram Product Feed
Instagram Shopping is changing the face of advertising. According to Instagram, they had 1 billion monthly active users in 2019. How can you as a retailer or agency start tagging your products with a well-constructed Instagram Product Feed to market to this audience?...
Triboo and Highstreet.io partnership provides a “one-stop solution” for brands and retailers to expand their omnichannel sales
Verona, Italy – March 12, 2020 Triboo is working with Highstreet.io, a product feed management platform, used by top global brands and retailers to get their products found online and in-store on channels such as Google Bing, Instagram and Facebook. Triboo, which...
Salesforce Commerce Cloud Integration with Highstreet.io
The adoption of Salesforce Commerce Cloud (SFCC) has exploded for big retailers around the world. We’ve seen this trend with our clients first hand over the last year so it was only natural that we developed a custom integration that synchronizes product data from...
Set-Up Multiple Facebook Product Catalogs with Product Feeds
Is the set-up of your Facebook Dynamic Product Ads campaigns more work than you thought? You know how to market your products but how do you get the right products to show up in the appropriate ads in the correct location? The most popular question we get from clients...
Important GTIN & MPN Google Shopping Rule Changes
Google Shopping Updates to GTINs and MPNs In the world of Google Shopping campaigns, Missing GTINs and MPNs in your product feed can mean mass product disapprovals in your Google Merchant Center (GMC) account. As of September 30th, 2019 the rules for these Unique...
Google Shopping Actions: What to Know in 2019
The Google Shopping Actions program has been around since 2018 but in 2019 how does it work and what can you expect as an advertiser and seller?Are you taking advantage of Amazon Prime for your business? Now there is a program with a similar idea but structured like a...
How Google Local Inventory Ads (LIA) Work
Find out how Google Local Inventory Ads (LIAs) work in 2019. These ads are a service from Google that allows merchants to promote products available for sale in-store and online. New Google LIA features have further improved a customer's path to purchase journey,...
2019 GMC Update: Google Shopping Ads Shipping Changes
In April 2019, Google Shopping clients were notified of shipping requirement changes for sellers in certain countries. As of July 31st, 2019 the countries listed in this blog post require shipping rates to be provided for their products in Google Shopping. Any missing...
How to Create a Snapchat Product Feed
When Snapchat introduced Shoppable Ads in the latter half of 2018, the “spidey senses” of brands and retailers everywhere tingled. Why the buzz? Because now there is a way to advertise your products to Snapchat’s massive 12-34 yr old audience around the world using a...
Google Shopping: Product pages cannot be crawled because of robots.txt restriction
Are you troubleshooting another product disapproval in Google Merchant Center (GMC)? If it says “Product pages cannot be crawled because of robots.txt restriction” you’ve come to the right place. Find out some of the most common reasons Google Shopping...
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Get in Touch With Us
Italy
Via Spagnole, 2/B
37015 Domegliara
+39 045 966 6370
+39 045 966 6372
Canada
Toronto, ON, M5H 4C7
+1 416 268 0226