How to win more customers with Webrooming vs Showrooming
Ask any chess grandmaster, and they’ll tell you winning a match isn’t about planning 20 moves ahead — it’s about strategically reacting to your opponent's moves. That’s because instead of thinking you know precisely what the other player will do, evaluating and...
Top Tips for Mastering Product Feed Optimization
In today's world of eCommerce, marketers are expected to perform at superhuman speeds, much like Marvel superheroes, while facing increasing workloads and limited resources. If you are one of these superheroes you know that to get ahead of the competition you need to...
Your Ultimate Guide to Amazon Pricing Strategy Success
Developing a well-designed Amazon pricing strategy is crucial to selling products on Amazon marketplace. Not having one is like planning a road trip without knowing the best route to your destination. A proper pricing strategy can help you increase sales, improve...
Unlock the potential of Macy’s Marketplace with Integration Services
When you step onto West 34th Street in New York City, there’s no missing Macy’s iconic flagship store, and experienced shoppers know exactly what to expect. Once inside, they’ll find a vast assortment of merchandise carefully selected from some of their favorite...
Kipcast: The Value of Consulting and Technology in the Global Marketplace
When it comes to global marketplaces, it is clear that the post-pandemic era has unleashed a market already consolidated but that had not yet expressed all its potential. Brands of all types and sectors have begun to decline their online catalogs, not infrequently...
How Emotional Advertising can deliver better Marketing Results
A good ad will provide useful information. A better ad might make you think. The best ads, however, are so creative that they make you feel. Whether the sentiment is positive or negative, the most successful brands have recognized that emotional advertising can often...
How Highstreet.io Protects Users with Cognito MFA
The tools you use to manage your eCommerce business are as valuable as the keys to a flagship store. Those systems contain priceless information about your inventory, your orders, and your product feed that connect to online marketplaces and essential digital...
How Data Feed Management Enhances Your Digital Marketing Strategy
We all know the “e” in eCommerce stands for “electronic,” but the word “easy” would make sense too. It should be easy for consumers to find the products they covet. They also want an easy way to discover the best deals. For the brands, meanwhile, an easier approach to...
6 Black Friday Advertising Tips to sell more this season
Even if you’ve been collecting Black Friday advertising tips for years now, the 2022 holiday shopping season is pointing retailers toward another moment in the calendar year they need to consider as they plan their marketing strategy. It’s not an additional holiday....
Convert More Customers with Facebook Retargeting Ads
Remember how that eye-catching Facebook ad grabbed your attention? The timing was perfect, the product was exactly what you were looking for, and the price was right. You clicked on the ad, thinking you would buy it immediately, but the checkout process took longer...